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What is a listing specialist and how do they help you sell your home?

If you’re not immersed in the world of real estate, the different terminology can get pretty confusing! And buying or selling a home is not somewhere you want to be confused!

If you’ve ever wondered –

What’s the difference between a real estate agent and a listing specialist?

What does a listing specialist do?

What are the steps that a listing specialist (or a real estate agent) takes to list a property?

We’re going to answer all of those questions today!

But, to REALLY break it down for you…

What is a listing specialist and what do they do?

If you put it simply – it’s an agent that helps a client sell their home!

For example, our team (Anderson & Associates) is a team of six women. Three agents, two administrative specialists, and a marketing director.

We have two buyer specialists on the team that specialize with all of our buyers, while our listing specialist specializes with all of our sellers.

What is the difference between a listing specialist and a real estate agent?

Both the buyer specialists and the listing specialists are certified and licensed real estate agents. We just choose to specialize in specific areas based on our experience and expertise. We then have an administrative professional for both the buying and selling side to assist the agents with all of the details that are entailed during each transaction.

What steps does the listing specialists take to list a home for sale?

  1. The listing specialist will typically have a conversation with you about your motivation to sell, what your goals are, where you wanting to move to, and talk about the history and current state of the house that you’re wanting to sell.
  2. We’ll schedule an appointment for the listing specialist to come out to take a look at the property itself to see its current condition. (This usually takes about 30 minutes to an hour depending on how much you’d like to tell the listing specialist about the house and what questions you have.)
  3. After the appointment, the listing specialist will “run numbers on the property” to determine what price you should list your home at. (If you want more information on how I run numbers on a property (and what that means for you) check out the blog on “how a real estate agent determines the value of a home” coming next week!)
  4. Once the listing specialist comes up with an amount, they will forward a Comparable Market Analysis that compares your property to others that have recently sold, a link to the current competition, and a “Net Seller Sheet”, which goes over different offers scenarios and what you could potentially profit from the sale. We discuss your timeline, when you’d like to list, and agree on a price.
  5. Once a price is agreed upon, the listing manager (which assists the listing specialist in listing the property for sale) takes over and schedules the photographer. Once the professional pictures are back, then the listing manager will work on listing your property at top value and marketing it to as many people as possible. 

Do you have any more questions on the listing process? We’d LOVE to answer them for you. We want to make sure you are well informed on what steps we take when listing your property. You can fill out the form below or email us at

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